Acuity Capital

Positioning and re-brand

Brand identity


Acuity are the sharp minds behind a new capital funding solution for Australian listed companies. They came to Lexicon seeking strategic thinking and a good grasp of capital markets to help them deliver a more sophisticated, visually compelling brand identity to support the sales journey and get the attention of C-suite leaders.


Taking both visual identity and messaging to the next level was essential for Acuity to claim and communicate their position as leaders in this space. Incorporating a smart new logo treatment, bold colour scheme and palette of graphic shapes and patterns, the Acuity brand now presents as a cutting-edge professional brand ready to challenge the status quo in capital markets.

A full exploration of both their product and brand story was key to making the connection between Acuity’s offer and the growth challenges facing ASX-listed companies. Following discovery interviews and product research, we landed on the critical messages needed to frame the Acuity offer in an engaging, yet straightforward way.


The result is a striking visual identity and communications toolkit that can take the Acuity offer and marketing activities to the next level. With their visual elements and content telling the story of a professional and dynamic brand, they’re looking forward to getting cut through for the Acuity brand and winning new business.

© Copyright Lexicon Agency Pty Ltd 2021 | All Rights Reserved | ABN 54 140 724 974 | Terms of use