As a second tier community bank, brand awareness is a key focus for Beyond Bank. This 100% customer owned bank has a clear purpose and strong values. So it’s critical to keep the customer at the heart of their content. At the same time SEO is a key tool for growing their presence in a highly competitive market.
Lexicon works closely with Beyond Bank and their digital agency to deliver ongoing blog content that is on brand, customer focused and meets the objectives of the SEO strategy. The result is easy to read, informative content that helps Beyond Bank build their brand.
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