Beyond Bank

E-book for lead generation

Challenge.

Beyond Bank wanted a piece of content to engage their audience with education, not product. They needed an agency who understood their brand and objectives and could quickly deliver on topic, long-form content fit for their audience.

Solution.

Buying a car is one of those purchases that seems simple at first, but soon becomes an involved process that requires hours of research. With such a wide-ranging topic, our first job was to find the right things to talk about, and structure it in a user-friendly way. We wanted to hand-hold the reader on a journey through the many decisions and factors involved in buying a new set of wheels. The e-book was designed to be used in email campaigns and hosted on the website as lead generation tool.

Results.

Seamless process that required minimal direction and input

Customer-friendly content that nailed the Beyond Bank tone of voice

A lead generation asset to support a core product offering

“Lexicon took a tired and uninspired e-book, and with minimal direction, turned it into something highly informative, enjoyable to read and easy to digest. The content was so spot on, only one minor edit was required – a great result!”

Dylan Arbon, Direct Marketing Manager

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