Marketing without strategy is just pretty words and pictures. It takes solid strategy to go beyond the ‘big idea’ and create real impact. And great strategy comes from a genuine understanding of your audience, business, brand and products. As specialists in your industry, we have the know-how to turn insights into creative solutions that work.
Financial services is where we began – we were born from it. And we passionately believe in its potential. We know first-hand connecting people with their money changes lives. But it’s no easy task. Financial services marketing is all about understanding the rational and uncovering the emotional. Because if we can connect, we can change lives.
We never forget it’s human beings we’re talking to. Connecting with your audience takes messages and creative that speaks to the heart as much as the mind. Whether your business is complex, simple, B2B or B2C, we work to uncover the emotional truth on which you can build strong relationships.
Working with Lexicon is different. As an agency built by client-side marketers we know what you’re looking for. You need great work delivered with minimal fuss. Seamless delivery of projects from strategy through to campaign and content execution. No account managers, no junior teams, no time-wasting.