COVID-19: Stories from the Lexicon team

It’s fair to say that it hasn’t been an easy year. But as a positive and resilient bunch, our Lexicon team have found their own silver linings in amongst the chaos and challenges. As we look forward to 2021, we share some brief reflections on the year that was.

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Book review: The Weekend by Charlotte Wood

This rich and multi-dimensional story of three female characters in their 70’s highlights the trials of ageing and the power of women and their friendships.

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Getting your brand recession-ready

Australia’s first recession in 30 years is underway. Is your organisation ready with a strategy to inform and reassure?

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How to support your adviser audience

With our economy under threat, more Australians are turning to financial advisers to get recession ready.

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Profile: Sarah Bunning, Capital Group Australia

How Capital Group's Sarah Bunning found the sweet spot in financial services marketing.

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Book review: You’re not listening by Kate Murphy

Don’t be put off by the self-help style title. This book about lack of listening is packed with insights for marketers.

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Have you cracked your value prop?

How do you make sure a pivot in your business takes you in the right direction? This is why you need your value proposition as your compass.

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Five tips for taking advantage of the current content opportunity

With Australia facing our first recession in 30 years, traffic to finance content is up 86%.

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