ASIC reforms take us back to marketing basics

We've explored the product design and distribution obligations that will be introduced in October, and how we think you should get involved.

5 Minute Read Read More
Designing products for the 50%

We’re stoked to see an important gender equality milestone reached in financial services, but there’s still room for improvement. More women calling the shots at the executive level could see more customers getting what they need from financial products.

6 Minute Read Read More
Lisa Henderson: leaning in to leadership

Heading up a company has always been a goal for Lisa Henderson, Managing Director of Aon's Affinity business. Find out more about her journey from PR graduate to top brass for a global insurance giant.

6 Minute Read Read More
Book review: The Weekend by Charlotte Wood

This rich and multi-dimensional story of three female characters in their 70’s highlights the trials of ageing and the power of women and their friendships.

2 Minute Read Read More
Profile: Sarah Bunning, Capital Group Australia

How Capital Group's Sarah Bunning found the sweet spot in financial services marketing.

3 Minute Read Read More
Book review: You’re not listening by Kate Murphy

Don’t be put off by the self-help style title. This book about lack of listening is packed with insights for marketers.

2 Minute Read Read More
Have you cracked your value prop?

How do you make sure a pivot in your business takes you in the right direction? This is why you need your value proposition as your compass.

1 Minute Read Read More
Five tips for taking advantage of the current content opportunity

With Australia facing our first recession in 30 years, traffic to finance content is up 86%.

2 Minute Read Read More

© Copyright Lexicon Agency Pty Ltd 2021 | All Rights Reserved | ABN 54 140 724 974 | Terms of use