The changing face of funds management marketing
Funds management is thriving in Australia which is great news. But it is now a mature market, which means more competition and we see many providers falling behind from a marketing perspective. After 10 years working in an industry we love, we discuss the insights driving effective marketing and brand building in this sector.
4 Minute Read
Three key insights from the Peregrine Global 100 report
The 2021 Peregrine Global 100 report highlights interesting trends in asset management marketing, including how an effective strategy can trump a bigger budget. We explore the three key trends marketing teams can use to get more attention for their brand in this competitive space.
3 Minute Read
Anything but routine
As we race to the end of another year of disruption, we take a pause to consider what 2022 might have in store.
Lexicon clients Lynn Baker from Aware Super and Phillipa Healy from Automic share what they’re looking forward to most.
ASIC reforms take us back to marketing basics
We've explored the product design and distribution obligations that will be introduced in October, and how we think you should get involved.
5 Minute Read
Designing products for the 50%
We’re stoked to see an important gender equality milestone reached in financial services, but there’s still room for improvement. More women calling the shots at the executive level could see more customers getting what they need from financial products.
6 Minute Read
Lisa Henderson: leaning in to leadership
Heading up a company has always been a goal for Lisa Henderson, Managing Director of Aon's Affinity business. Find out more about her journey from PR graduate to top brass for a global insurance giant.
6 Minute Read
Book review: The Weekend by Charlotte Wood
This rich and multi-dimensional story of three female characters in their 70’s highlights the trials of ageing and the power of women and their friendships.
2 Minute Read
Profile: Sarah Bunning, Capital Group Australia
How Capital Group's Sarah Bunning found the sweet spot in financial services marketing.
3 Minute Read
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