Brand identity rollout
As one of Australia’s largest super funds, First State Super was rolling out a new name and visual identity – Aware Super. They turned to Lexicon to translate their new brand identity into a ‘new look’ for their signature education program.
With only six weeks to roll out the new assets, our first job was some creative development – visual articulation of how the new brand would work across all program emails, e-books and worksheets. Working with Aware Super’s vibrant colour palette, we were careful to strike the right balance between a vibrant, but clean and modern look and feel.
A vibrant and visually engaging new look for their signature education program, launched on time and on budget.
Kate, Senior Manager Content & Communications
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