Aware Super

Bringing a new brand identity to life

Creative development

Brand identity rollout


As one of Australia’s largest super funds, First State Super was rolling out a new name and visual identity – Aware Super. They turned to Lexicon to translate their new brand identity into a ‘new look’ for their signature education program.


With only six weeks to roll out the new assets, our first job was some creative development – visual articulation of how the new brand would work across all program emails, e-books and worksheets. Working with Aware Super’s vibrant colour palette, we were careful to strike the right balance between a vibrant, but clean and modern look and feel.


A vibrant and visually engaging new look for their signature education program, launched on time and on budget.

“You guys have just been absolutely amazing. You really are an extension of our marketing team and we are so appreciative of all your efforts.”

Kate, Senior Manager Content & Communications

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