Brand identity rollout
As one of Australia’s largest super funds, First State Super was rolling out a new name and visual identity – Aware Super. They turned to Lexicon to translate their new brand identity into a ‘new look’ for their signature education program.
With only six weeks to roll out the new assets, our first job was some creative development – visual articulation of how the new brand would work across all program emails, e-books and worksheets. Working with Aware Super’s vibrant colour palette, we were careful to strike the right balance between a vibrant, but clean and modern look and feel.
A vibrant and visually engaging new look for their signature education program, launched on time and on budget.
Kate, Senior Manager Content & Communications
A ‘homely’ brand that stands out
A crisis-ready campaign
Let's get ethical
E-book for lead generation
Retirement - city, country or coast?
Going deep into the customer journey
Empowering women through financial wellness
Keep your audience warmer for longer
Launching a complex product, simply
Authentic SEO content
Seeing super with fresh eyes
Setting the standard for investment education