Bringing a new brand identity to life

Creative development

Brand identity rollout

Challenge.

As one of Australia’s largest super funds, First State Super was rolling out a new name and visual identity – Aware Super. They turned to Lexicon to translate their new brand identity into a ‘new look’ for their signature education program.

Solution.

With only six weeks to roll out the new assets, our first job was some creative development – visual articulation of how the new brand would work across all program emails, e-books and worksheets. Working with Aware Super’s vibrant colour palette, we were careful to strike the right balance between a vibrant, but clean and modern look and feel.

Results.

A vibrant and visually engaging new look for their signature education program, launched on time and on budget.