Grab SMEs attention.

Customer research

Campaign strategy

Creative concepts

Campaign execution


Small business insurance is an increasingly crowded space. Aon needed a multi-channel campaign that would grab attention, generate leads and promote the core brand message.


The Covid years had an enormous impact on so many Australian small businesses. Business owners had to pivot quickly in order to survive. And while many were successful, one thing they hadn’t considered was how those changes might impact their insurance policy. So we posed the question “Are you working differently but insuring the same?”.

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