In the increasingly crowded space of small business insurance it’s not easy to get noticed. Aon needed a stand-out multi-channel campaign that would grab attention, generate leads and promote their core brand message to an SME audience.
The Covid years were a huge challenge for Australian small businesses with many owners having to pivot quickly to stay competitive. In the rush to adapt, their insurance policy wasn’t top of the list of things they needed to change. For Aon’s campaign we asked the question “Are you working differently but insuring the same?” to tap into an important need for their target audience.
A ‘homely’ brand that stands out
A crisis-ready campaign
Let's get ethical
E-book for lead generation
Retirement - city, country or coast?
Customer journey mapping
Empowering women through financial wellness
Keep your audience warmer for longer
Launching a complex product, simply
Authentic SEO content
Seeing super with fresh eyes
Setting the standard for investment education