'Working differently' campaign

Customer research

Campaign strategy

Creative concepts

Campaign execution


In the increasingly crowded space of small business insurance it’s not easy to get noticed. Aon needed a stand-out multi-channel campaign that would grab attention, generate leads and promote their core brand message to an SME audience.


The Covid years were a huge challenge for Australian small businesses with many owners having to pivot quickly to stay competitive. In the rush to adapt, their insurance policy wasn’t top of the list of things they needed to change. For Aon’s campaign we asked the question “Are you working differently but insuring the same?” to tap into an important need for their target audience.

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