A product launch with impact

Campaign strategy
Creative concepts
Product messaging
Campaign execution

Challenge.

Share registries are a compliance and reporting must-have for listed companies. As a challenger brand, Automic needed to gain the trust of their company secretary audience for a successful launch of their product as a game-changer for efficiency and accuracy.

Solution.

Working to an ambitious schedule, Lexicon conducted client interviews, developed creative concepts, messaging and content for a two phase campaign strategy across a range of channels. Moving from brand awareness to product features, the campaign journey included traditional and digital media, from billboards to landing pages and banners.

Insights from customers and a thorough analysis of their offer gave us the inputs for an overhaul of product messaging. Together with an inspired creative concept and design, we produced eye-catching visuals and copy to connect the value of the Automic solution with everyday challenges for listed companies.