Cairns Bank
Brand strategy, messaging, website, campaigns, content
Taking a regional brand to the next level
In a market dominated by big banks, Cairns Bank needed more than just a refresh—it needed relevance. Lexicon worked across brand and marketing strategy to modernize the offer, connect with locals, and ignite growth. We developed Cairns Bank’s brand positioning—"The way banking should be"—and led the creative execution across a new website, campaigns, and content. From locally tuned messaging to standout visual ideas, the work reintroduced Cairns Bank as a fresh, confident brand built on real community connection and primed for growth.
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