Melior Investment Management
Brand positioning, brand identity, messaging
Where values meet results
Melior has a clear ambition: to stand out in a growing field of responsible investors by staying true to what mattered – outcomes and authenticity. Lexicon worked closely with the team to evolve the brand, creating a confident, cohesive identity that better reflects this balance.
The result is a brand experience that is considered, credible, and quietly distinctive—built to embody both conviction and clarity. With a sharper, more direct connection to investors seeking impact and performance, Melior’s evolution strengthens its position as a leader in responsible investing while staying true to its core values.
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