Automic Group
Research, strategy, creative, messaging, execution
Built to disrupt, designed to lead
When Automic Group launched their flagship product, it wasn’t just about introducing a new service—it was about redefining what a modern, tech-forward share registry could be in a market dominated by legacy players.
We helped bring that vision to life visually, verbally, and publicly. Lexicon created a dynamic campaign to showcase Automic Group’s innovative product, rolling out a national above-the-line strategy across outdoor and digital channels. The tagline, “The share registry you’ve always wanted,” positioned the product as a confident disruptor in a conservative market. With sharp messaging and a bold visual identity, the campaign highlighted a clear alternative to the legacy players that have long dominated the registry space.
