Maxxia

Lexicon was engaged to create a B2B brand expression for Maxxia that speaks directly to business decision-makers, while staying true to the overarching brand. Maxxia needed an identity that could stand confidently alongside its consumer brand—aligned yet distinct. We refined the visual expression across everything from colour and typography to imagery, iconography, and infographics. The result was a more confident, consistent brand presence, specifically tailored to support growth and strengthen relationships with Maxxia’s B2B clients and prospects.

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