Waqas Tahir

Brand Strategist
“We wear clothes, and speak, and create civilizations, and believe we are more than wolves. But inside us there is a word we cannot pronounce and that is who we are.” ― Anthony Marra, A Constellation of Vital Phenomena

Waqas is a Brand Strategy consultant passionate about understanding human beliefs and behaviour. He is therefore a graduate of Philosophy and a student of Psychology – a potent combination of subjects that gives him an insightful perspective on effective marketing.

Over the last 12 years he has worked with some of Australia’s most iconic brands including Westpac, Vodafone, Telstra, and NRMA to name a few. He is also experienced in Asia Pacific marketings, having lived and worked in Singapore and Dubai.

More than ever, marketing effectiveness is in a crisis so he’s extremely proud that his work has been recognised at he Effies.

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