Waqas is a Brand Strategy consultant passionate about understanding human beliefs and behaviour. He is therefore a graduate of Philosophy and a student of Psychology – a potent combination of subjects that gives him an insightful perspective on effective marketing.
Over the last 12 years he has worked with some of Australia’s most iconic brands including Westpac, Vodafone, Telstra, and NRMA to name a few. He is also experienced in Asia Pacific marketings, having lived and worked in Singapore and Dubai.
More than ever, marketing effectiveness is in a crisis so he’s extremely proud that his work has been recognised at he Effies.