Share registries are a compliance and reporting must-have for listed companies. As a challenger brand, Automic needed to gain the trust of their company secretary audience for a successful launch of their product as a game-changer for efficiency and accuracy.
Working to an ambitious schedule, Lexicon conducted client interviews, developed creative concepts, messaging and content for a two phase campaign strategy across a range of channels. Moving from brand awareness to product features, the campaign journey included traditional and digital media, from billboards to landing pages and banners.
Insights from customers and a thorough analysis of their offer gave us the inputs for an overhaul of product messaging. Together with an inspired creative concept and design, we produced eye-catching visuals and copy to connect the value of the Automic solution with everyday challenges for listed companies.
A ‘homely’ brand that stands out
A crisis-ready campaign
Let's get ethical
E-book for lead generation
Retirement - city, country or coast?
Customer journey mapping
Empowering women through financial wellness
Keep your audience warmer for longer
Launching a complex product, simply
Authentic SEO content
Seeing super with fresh eyes
Setting the standard for investment education