Empowering women through financial wellness

Brand development

Marketing support

Content production

Challenge.

This social enterprise had achieved extraordinary results when it came to changing women’s lives through financial education. A can-do attitude was at the heart of this not-for-profit but as you’d expect budget and resources were tight.

To help more women, 10thousandgirl needed to get smart about how it offered its programs across Australia. The organisation also needed to professionalise its image and tell a strong story in order to secure much needed funding.

Solution.

As a pro-bono client Lexicon was able to inject its strategic and creative expertise to deliver a rebrand that showcased the purpose, ambition and impact of this brilliant organisation. Drawing on our execution capabilities, we rolled out the new brand across 10thousandgirl’s different channels, including structuring and copywriting a new website.

To increase the organisation’s scale, reach and impact, Lexicon worked closely with the founder to create a digital version of the 10thousandgirl program. With live webinars, digital content and live interactive exercises, a larger number of women from all over Australia were able to get the support they needed to take control of their finances.