Maxxia Employee Experience Report: Finding the white space

The brief

Talking to HR professionals about employee engagement is nothing new, so Maxxia needed a content strategy to help them stand out in the market.

After identifying an opportunity to lead an industry-wide conversation on the emerging HR topic of Employee Experience, Lexicon developed a robust content strategy that placed thought leadership front and centre. The inaugural Employee Experience Report was launched and a spotlight was placed on the Maxxia brand.

The approach

  • The 60-page report leveraged research from organisations in over 20 different sectors around Australia
  • We used storytelling techniques to weave together the statistics with real world, practical examples from leading organisations
  • We drew on external research sources to add extra weight and credibility to the report
  • We developed a clean and modern design to engage and inspire readers.
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