Have you cracked your value prop?
1 Minute Read
One of the biggest challenges for marketers at the moment is the constantly changing environment. The playbook simply does not exist. At the same time, there are things that will always hold true. And your value prop should be one of them.
At Lexicon, we’ve seen, time and again, that strong marketing comes from strong strategy. While this time of crisis requires marketers and businesses to be nimble in responding to short term customer needs, long term brand strength will ultimately come from keeping your value proposition at the heart of any choice or change you make.
If your business has a strong value proposition, then you’ll have a clear understanding of who your customers are, and insights into what they’re going through right now. You’ll also have a clear understanding of the value you deliver to those customers – which should underpin any evolution in your marketing and communications strategy, as well as the products and services you offer.
Marketers, this is your call to arms. If your value proposition is filed away gathering dust, now is the time to make sure it sees the light of day. That solid value proposition you sweated over provides a roadmap and foundation for better decision-making in these uncertain times.
And if you don’t have an up-to-date value proposition that’s true to your business, now is the time to get in touch. We’d love to learn all about your customers, brand and products so we can help you identify the true value you’re delivering to your customers and provide you with a solid, strategic foundation for moving forward.